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Logo Design & Letterhead This was a project that began with desinging a logo for Lil'Guppies Scuba School. As professionally certified swim and scuba instructors they wanted their logo and letterhead to show their professionalism, but scuba divers also like to have a lot of fun, so their letterhead needed a whimiscal element. This project includes the logo design, business cards, notepad paper and envelopes. As the logo designer, I also created the brand style guide for this company which outlined how the logo could be used and adjusted for various promotional projects. This project was created using Adobe Illustrator.
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Menu, Tabletent & Brochure Pasta Amore was a new Italian Resturant looking for a menu, table tent and brochure to promote their new franchise. The brand already had a logo and style guide. Using these peramiters I was in charge of giving the brand an identity through their tangable marketing materials. The resturant believed in using the freshest ingrediants to make delicious homeade Italian meals. They also wished to bring tradional Italian food to the modern American family. This was a fun project that not only included outlining the available menu items, but also promoting Pasta Amore's missionstatemt of bringing families together for good conversation.
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Family Illustrations This was a fun project I worked on as a gift for my mother in law. This family protrait features a full family of individuas, each with unique characteristics and features to represent their individual personalities. I created the individual portraits by manipulating photoshop templates that were created and distributed by Lisa Glanz. I then layed the illustrations as if they were posed for a traditioanl family photo. The project required extensive understanding of photoshop tools and layers. It was a really fun and personalized gift.
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Magazine cover This design is a mock-up of a home decor magazine cover. I also used the same image to create a travel magazine cover. My goal was to use the entire work space to design an eye catching composition that would appeal to the targeted audience. I used the elements and principles of design to show that two different magazines can use the same image but that typography and placement can change the message. I designed this piece with the intentions to further develop my abilities in targeted marketing, layout, and print design.
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Flyers and Invitations I have been asked by various individuals and organizations to create flyers and invitations for their upcoming events. Each event has a unique audience and purpose. It is always a fun challenge to create a flyer or invitaiton that will be eye catching, visually appealing and also communicate the details of the event.