Logo Design and Letterhead

This was a project that began with desinging a logo for Lil'Guppies Scuba School. As professionally certified swim and scuba instructors they wanted their logo and letterhead to show their professionalism, but scuba divers also like to have a lot of fun, so their letterhead needed a whimiscal element. This project includes the logo design, business cards, notepad paper and envelopes. As the logo designer, I also created the brand style guide for this company which outlined how the logo could be used and adjusted for various promotional projects. This project was created using Adobe Illustrator.