READING ROOM

I believe in keeping my skills sharp through self education. Here is a list of books I’ve read in the past three years:

Green Marketing Manifesto, John Grant

Building Strong Brands, David Aaker

Kiss & Sell, Writing for Advertising, Robert Sawyer

Essentials of Marketing, William D. Perreault Jr.

Creative Marketing Communications, by Daniel Yadin

The Copywriter's Handbook, by Robert Bly

Power Copywriting, by Gordon Lewis Herschell

I Can See You Naked: Making Presentations, by Ron Hoff

Ogilvy on Advertising, by David Ogilvy

The Guerrilla Marketing Handbook, by Jay Levinson and Seth Godin

How to Succeed in Advertising When All you Have is Talent, by Laurence Minsky, Emily Thorton Calvo

Advertising Secrets of the Written Word, by Joseph Sugarman

A Big Life in Advertising, by Mary Wells Lawrence

That’s Our New Ad Campaign? by Dick Wasserman

Estee: A Success Story, by Estee Lauder

How to Get Ideas, by Jack Foster

Bang! Getting Your Message Heard in a Noisy World, by Linda Kaplan Thaler, Robin Koval

Hey Whipple, Squeeze This: A Guide to Creating Great Ads, by Luke Sullivan

FAVORITE BOOKS FOR PLEASURE

The Liar’s Club, Mary Karr

A Moveable Feast, Ernest Hemingway

This Boy’s Life, Tobias Wolff

Permanent Midnight, Jerry Stahl

The Lost, Daniel Mendelsohn

Please Kill Me, Legs Mc Neil

Truth & Beauty, Ann Patchett

On the Road, Jack Kerouac

Under the Tuscan Sun, Frances Mayes

The Bell Jar, Sylvia Plath

Breakfast at Tiffany’s, Truman Capote

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