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Anything that is designed is consumed by an end user. What the
user feels on being exposed to a design is the brand experience.
We as designers control this experience. At Karuna Kapoor Co.
the attempt is to better the core experience, make it more effective
- irrespective of the medium - and thus establish the brand.
We call this science "Experience Design".
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Clients
ICICI
OneSource
Contact: Brain Carvalho
Corporate Marketing Manager
Ph: +91(80)6537030
Scandent
Group
Contact: Rahul Pathak
Value Bridge Services
Ph: +91(80)2062100
SJS
Enterprises
Contact: V. Srinivasan
Director
Ph: +91(80)6662233
Fulcrum
Communications
Somnath Banerjee
Director
Ph: +91(33)2294269
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Interactive Design
From corporate information websites to complex application
interfaces, educational CD-roms to web-based CBTs, we attempt
to simplify the experience. Paying close attention to information
architectures and navigation models, we apply the basics of Human
Computer Interaction to construct interfaces that take into account
specific user behaviours. To this we add the visual layer, reinforcing
the brand already establised by the experience.
Brand Identities
When a
new brand is being established, we design it's identity based
on the values it wants to represent. When a well established brand
wants to spread it's wings, we extend and adapt it across media.
From logos to product packs, from websites to physical spaces,
we build and extend the brand - tackling the unique problems of
each medium and establishing guidelines for reproduction and communication
styles.
Publishing
& Print
Newspapers, magazines,
brochures, newsletters, books, journals and annual reports - we
design them all. Not to mention labels, t-shirts, shopping bags
& tags, store posters & signage and POP material. We design
all these with an expert understanding of materials and processes.
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