Home Page F and the M 1999 Canada 1999 Provinces 1999 Religions Notes


Faith and the Media -- 1999 Media Scan

Some notes on the research

The following 20 newspapers were included in the study:
 
In British Columbia: Kelowna Courier,Vancouver Sun,Victoria Times Colonist
In Alberta: Calgary Herald, Edmonton Journal, Lethbridge Herald, Red Deer Advocate
In Manitoba: Brandon Sun, Winnipeg Free Press, Winnipeg Sun
In Ontario: Globe & Mail, National Post, Ottawa Citizen, Toronto Star, Toronto Sun
In New Brunswick: Daily Gleaner, Telegraph Journal
In Nova Scotia: Cape Breton Post, Chronicle-Herald
In Prince Edward Island: Charlottetown Guardian


The sampling of articles took place during the following days of 1999:  February 21- 28, March 21-28, April 25-May 2.  It should be noted that not every one of the newspapers was analysed for each of these days.

Twenty-two religious groups were tracked, and they are used in the standings charts: Anglicanism, Baptist, Buddhism, Catholicism, Christianity (no particular denomination mentioned), Evangelical (Christianity, no particular denomination mentioned), Generic (use of words like "religion," "God" or "prayer," with no tie to a particular tradition), Hinduism, Indigenous (aboriginal), Islam, Judaism, Mennonite, Mormonism, Orthodox (Christianity), Pentecostalism, Presbyterianism, Protestantism (no particular denomination mentioned), Salvation Army, Secularism, Sikhism, United Church, and Wicca.

The total number of articles (or unaccompanied photos) analyzed was 6123.  Of these, 1608 were considered to be fully about religion.

With regard to the calculation of percentages and other figures, it should be noted that documents may be counted 'twice'. For example, an article that discusses both Zen and the Pope will be included in both the 'Buddhism' and the 'Catholicism' counts. Therefore, there are several instances where total percentage counts may in fact add up to figures in excess of 100%.  Space measurements were based on including the full amount of space taken up by stories which were all about religion, and half of the space for those which only contained a mention of religion.

More questions or comments?  Let me know at [email protected]


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