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| Books and Publications |
| Co-authored with Professor Moshe F. Rubinstein, The Minding Organization is about creating an organization that behaves like a human being -instantly able to adapt to new and ever-changing conditions. In a minding organization, all of the parties involved in a project-whether it's developing a new product, streamlining a process, or changing a strategy-get together from the start to explore the issues. They bring insights up front that would normally be learned only later on, a kind of high-level connectedness that is the hallmark of the minding organization and the surest way to gain competitive advantage; because the goal of a minding organization is to adapt so readily that it innovates before its competitors do. |
| Patterns of Problem Solving provides the reader with tools and concepts that are most productive in problem solving and are least likely to be eroded with the passage of time. Emphasis is placed on developing the proper attitudes for dealing with complexity and uncertainty. A balance is sought between solution techniques and attributes of human problem solvers, so that problem solving is not reduced to a dogmatic and sterile process. To maintain this balance, human values are considered wherever feasible. Problem solving is presented as a dynamic process, encompassing diverse academic disciplines. |
| WRITINGS AND PUBLICATONS Rubinstein, M. and Firstenberg, I. The Minding Organization. John Wiley and Sons, 1999. Rubinstein, M. and Firstenberg, I. Instructors and Solution Manual for Patterns of Problem Solving. Englewood Cliffs: Prentice-Hall, 1996. Rubinstein, M. and Firstenberg, I. Patterns of Problem Solving. Englewood Cliffs: Prentice-Hall, 528 pages, 1995. Rubinstein, M. and Firstenberg, I. Tools for Thinking. In J.E. Stice (ed.). Developing Critical Thinking and Problem Solving Abilities. New Directions for Teaching and Learning, #30, San Francisco: Jossey-Bass, 1987. Firstenberg, Iris. Memory Dynamics and Marketing Principles, 1985, UCLA Report. Firstenberg, Iris. Memory Dynamics, 1985, UCLA Report. Geiselman, R., Fisher, R., and Firstenberg, I., Enhancement of Eyewitness Memory: An Empirical Evaluation of the Cognitive Interview. Journal of Police Science and Administration, Vol. 12 #1, pp. 74-80, 1984. Firstenberg, Iris. The Role of Retrieval Variability in the Interrogation of Human Memory, 1983, UCLA Report. |
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