|
Lead Writing
[SOURCE 8]
Types of Lead
- Cartrige Lead - short,
abrupt and definite.
- Punch Lead - surprises
and intrigues the reader.
- Picture Lead
- pictorial or scenic account of the event.
- Contrast Lead
- emphasizes the contrast.
- Question Lead
- raises a query to introduce the reader to read.
- Freak Lead
- throws caution to the air by being different.
- Sequence Lead
- chronologically arranged series of paragraphs.
- Suspended interest
lead - strings along the reader before giving
the news peg.
- Staccato Lead
- emphasizes time element, usually consists of commas and dashes
- Epigram Lead
- the tone or the moral of the story is stressed.
- Quotation Lead
- a popular quotation is used to emphasize the gist of the
story.
- Summary Lead
- also called the conventional lead. It contains the 4 W's and 1
H.
Tips in lead writing
- On average, newspaper leads should be about
30-35 word long.
- Avoid trying to pack all the 5 W's and how
and significance into your lead.
- Avoid backing in, or introducing the main
idea with a long clause or phrase.
- Avoid burying your lead. Write in active
voice.
- Provide attributions for facts and opinions
- Generally, who said something is not as
important as what he or she said. So put attribution last in the
lead, unless the speaker is really a famous person.
[SOURCE 8]
|
|
