Marketing vocabulary
a brand -noun
a type of product made by a particular company:
What brand of soap do you usually buy?

launch -verb
to introduce a new product, with advertising and publicity:
We plan to launch the new product next month.

a consumer -noun
a person who buys goods or services:
The rise in transport cost will mean higher prices for the consumer.

an end user- noun
the person who buys and uses a product, as opposed to someone who buys then sells the products:
The new software makes the system easier for the end user.

market research- noun
collecting and processing of information about customers - how they feel about a product and why they will or will not use a product or service:
Market research shows that there is demand for another large supermarket in the area.