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Pizza and Pasta Restaurants |
Definition
Mintel's European Fast Food
report concentrates on the US-style fast foods, burgers, pizza and
chicken, as offered in the chains that are found Europe-wide, McDonald's, Burger
King, Pizza Hut, and KFC. Other international or national fast
food chains that are not
distributed Europe-wide are also discussed, but not compared country to country.
National specialties such as fish and chips in the UK, ice cream in Italy and
bocadillos in Spain are also discussed, but consumer expenditure is not
quantified.
Data relate specifically to the UK, France, Germany, Italy and Spain, although
the Czech Republic, Rio, Sweden and The Netherlands are also included, and some
consideration is given to a number of other European countries within The Supply
Structure section.
Mintel's definition of fast food outlets encompasses
burger, chicken and pizza restaurants and takeaway/delivery chains, for the
purposes of the market size
of this report. Menus are limited in terms of choice of items, and the offer is fast
or self-service (pizza is generally the only sector where outlets offer table
service).
A chain is defined as having more than one branch, all with the same name: and
owned/operated by the same company.
International and national chains are included, and menu/price comparisons are
only drawn between brands which have a presence in the majority of the European markets
surveyed.
Market sizes are given for
five of the nine territories in the survey, since these are the largest, and
longest established. Of the other four countries, case studies are provided,
using sample menus of the chains present.
In the pizza sector, individual pizzerias, or Italian trattorias with pizza on
the menu are excluded from the market
size and the discussion. Pasta outlets are discussed in places, but are not
included in Mintel's market
size, which differs from that in Mintel's other relevant reports, where pizza
and pasta chains are valued together as a fast food sector.
Conversion rates from Sterling to national currencies, March 1999 average, are
as follows:
|
French Francs |
9.7726 |
|
German Deutschmarks |
2.9138 |
|
Spanish Pesetas |
247.88 |
|
Italian Lire |
2884.7 |
|
Netherlands Guilders (Fl) |
3.2831 |
|
Republic of Ireland Punts |
1.1733 |
|
Swedish Kronas |
13.319 |
|
Czech Korunas |
56.595 |
Mintel's euro conversion rates for the five European
fast food markets
quantified are as follows:
UK |
France |
Germany |
Italy |
Spain |
|
? |
? |
? |
? |
? |
|
to £ |
to FFr |
to DM |
to L |
to Ptas |
|
|
1994 |
1.29 |
0.15 |
0.52 |
0.52 |
6.31 |
|
1995 |
1.22 |
0.16 |
0.54 |
0.47 |
6.21 |
|
1996 |
1.25 |
0.16 |
0.53 |
0.52 |
6.30 |
|
1997 |
1.45 |
0.15 |
0.51 |
0.52 |
6.04 |
|
1998 (est) |
1.48 |
0.15 |
0.51 |
0.51 |
5.97 |
|
1999 (est) |
1.33 |
0.15 |
0.51 |
0.52 |
6.01 |
Value figures throughout this report are at retail selling prices unless otherwise stated
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