Logo Design Process
Icons (derived from the Greek) are also used to communicate, but with pictures instead of words. The dictionary definition of “icon” is “image or likeness”. Thus, logo is to “word” as icon is to “picture” yet in the modern world of product identification, the distinction between the two is sort of cloudy; many well-known logos combine a tag line/motto and a picture with the corporate or product name in the logo. Other logos are clearly just words - the company name with no pictures. Maybe what we need is a new word to define the crossbred creation - a “locon” or “logon“?Until that comes to pass, let’s stick with logo, even though many well-known logos are combinations of words and pictures. What is important about logo history is what has happened in this century - the universal adaptation of the logo as a key element used in the identification and advertising of a product or service.
One of the earliest logos anyone who is alive today will remember is that of the dog Nipper sitting in front of a phonograph and listening very intently. The motto “His Master’s Voice” is part of that logo. This logo made its debut in 1910. Is that logo still in use? You bet it is! RCA, the corporation that took over the Victor Talking Machine Company in 1920, still uses Nipper to hawk its products.
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