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Any entrepreneur seeking a logo for his company or product should first choose the elements he or she wants to present as a communicator of the corporate image. Take the four key image elements and rank them in importance:• Integrity
• Value
• Leadership
• Innovation
Knowing the relative weight of each factor, a logo designer can then create a logo that catches the public eye and imagination, sends a subliminal message about your company’s image and indelibly imprints the logo in the consumer’s memory.
Acquiring a logo has all of the commitment of acquiring a mate. Ideally, it is for the long term; it will speak for you; convince people to deal with you and like all good mates, it will have lasting beauty that doesn’t dim for you over the years.
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