Welcome to my site on the implications of Internet-marketing for FMCG manufacturers. This site is being compiled as part of MARK404: Advanced Internet Marketing at Victoria University.

Whether Internet-marketing has any use for FMCG manufacturers has been a contested subject to date. Many research analysts say it provides no value and companies are simply wasting their time. However, the majority do in fact use the internet to some extent, and others have stated that there are numerous uses of Internet-marketing for these types of goods.

Over the next ten weeks I will compile articles and pieces which show both sides of the debate, and will attempt to introduce and demonstrate the many ways in which the Internet can be used to make a difference for these companies.