| Manipulation |
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| Reciprocation Escalating commitment Consistency Social proof Liking Authority Scarcity |
| Consistency |
| Consistency attacks your sense of integrity. It basically comes down to, if you say you will do something, then you will more likely do it in order to not be seen as a hypocrite. It also goes the other way, if you do something you will be more likely to say something to support what you did. How powerful the consistency attack is can be determined by the publicity it recieves. If you want to manipulate someone by getting them to say they are going to do something, it is much more powerful if you can get them to say it in public than if you get them to say it in private. If they don't do what they say they will do, then they have proven that they are hypocrites to everyone who heard what they said. The say something pattern: 1. You say you will do something or believe something. 2. The manipulator makes sure as many people hear you say it as possible. This can be done by either making you repeat what you said in a public place, or tell others what you said right in front of you. 3. The manipulator gives you the opportunity to do or believe what you have said. The do something pattern: 1. You do something that can obviously be interpreted as you believing something. 2. The manipulator makes sure as many people as possible know what you did. See step 2 in the say something pattern. 3. The manipulator makes you say what you should believe based on what you are doing. The classic example of the say something pattern is from the Korean war. POW's captured by the communists were tricked into writing or talking about the advantages of communism. These writings or a recording of their speach would then be made public. This and several other techniques used by the communists were responsible for the unprecidented number of POW's who converted to communism during the Korean war. |