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| The Orienteering Market |
| 1997 Research (from The Australian Orienteer, Spring 1997) |
| Orienteering brings over $200,000 into area |
| The Australian Three Days at Easter is a major event in the orienteer's calender. In 1997 the event centre was Broken Hill in outback New South Wales. Although numbers were down, 1100 orienteers still came to town. Orienteering is a life-time sport. Members compete in a full range of age groups, unlike many other sports. This means more people take part. |
| 4788 bednights in Broken Hill Most orienteers stayed 3-4nights in the event area. One fifth stayed an average of nine nights, accounting for 1880 beg nights. |
| A wide range of accomodation Orienteers are excellent customers for all grades and types of accomodation, and spent big dollars on accomodation, food, liquor, petrol and sight-seeing. Broken Hill local organisations catering at events grossed $8100 for their funds. |
| Ongoing Value The whole region undoubtedly benefits from the number of visitors who would not otherwise have gone there. A significant number will return and there will be valuable word-of-mouth advertising. |
| Orienteers are well educated with well paid professional jobs The majority of orienteers in the workforce are employed in professional or managerial/administrative occupations. The most common occupations for male orienteers are engineer, manager, scientist and teacher, while a high proportion of female orienteers are teachers. |
| Orienteers are light television viewers 58% of orienteers regard themselves as occasional or rare viewers of television, with a bias to ABC/SBS in preference to commercial channels. |
| Orienteers are heavy users Travel: 57% travel interstate for orienteering Air Travel: 80% had flown domestically and 46% had flown internationally in the 12 months up to Easter 1997. 54% planned to fly overseas before the end of 1998. Sports Drinks: 65% of orienteers are users. Vitamin Pills: 49% of orienteers are users Computers: 81% of orienteers have a PC at home (Australia 48%, Aust. Bureau of Statistics "Household Use of Technology" survey, Sept. '96). 86% use a computer at work (students, for study purposes). Mobile Phones: 32% have a mobile phone (Australia 25%). Running Shoes: Nike and Asics are the most popular brands. |
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