The Art Management programme provides the combination of management core subject which was specially constructed that covers all scope of arts including art policy, basic accounting, art law, marketing and organization management. Also, the programme provides various theoretical and practical subjects needed to broaden the understanding on the art industry in Malaysia. Upon completion of the course, student will able to understand, assess and contributes toward the development, assessment and implementation of art policy in Malaysia and internationally. Also to create views and appreciation between art and culture.
The cinematography programme focuses on the use of film meaning through visual strorytelling. This includes careful emphasis and study of the interplay between moving visuals, shapes, colours, compositions, framing and sounds to certain concepts, emotions and atmosphere. Students are also trained in the various technical of cinematography which includes photography. Lighting and camerawork. Students are immersed in a broad range of filmmaking skills, including producing, directing, cinematography, lighting, sound, editing, screenwriting, production design and acting. Throughout their undergraduate years, the student will produce a variety of video, television and documentary projects.
The rapid development in industries, revolution of information technology as well as the emergence of the K-Economy has brought great impact onto the role of design technology in Malaysia. The academic curriculum of the Design Technology program is based on the integration of arts, science, technology and management in order to fulfill the current industrial market and global creative needs.The Design Technology program in the Faculty of Applied and Creative Arts is divided into 4 specializes area of interests such as animation design, graphic design, industrial design and textile and fashion design. The animation design modules exposes the students to the world of 2D and 3D animation. The graphic design emphasizes the knowledge in advertising, multimedia, corporate identity and packaging design. As for industrial design, the students will be exposed to furniture design, product design as well as transportation design. The textile and fashion modules exposes the students with pattern design in textile, fashio
The Fine Arts programme emphasizes on 5 main disciplines namely painting, printing, 3-Dimesional sculpture, photography and electronic art. The course curriculum was design to be multi-disciplinary and contemporary. The integration provides choices to students to generate creativity and innovation through Fine Arts domain. The educational approach of the program gives emphasis on the theoretical and practical aspect for the purpose of education and research. The theoretical aspect covers the studies on media research, history, appreciation, interpretation, and aesthetic and art criticism. The practical aspect focuses on the exploration of new media and technology, mastery of medium and application of relevant techniques in the studios and field-work. Both theory and practical aspects comes with management elements, which will produce students’ generation in fulfilling the demand factor that are competent and progressive.
• Painting
• Printing
• 3-Dimesional sculpture
• Photography
• Electronic
The music programme prepares students to be at par with the professionals in both the public and private sectors. The application of technology in the field of Music opens up new possibilities. Our program stresses on both theory and practice. We also prepare our students with various skills, from production technology to the art of performing music. Students in this programme will be trained through our latest state-of-the art facilities, and will prepare our graduates for professional careers in the industry .
