Page Tags: silver diamond jewelry, lab created diamond jewelry, more here
SILVER notes.(Jeweler's Round Table)(Interview)
…away that I can show the customer. Knowing that I can have something to show that can hold a customer's interest gives me a powerful sales tool.Corbo: We devoted an entire page of our 12-page Christmas catalog to Candela sterling silver pieces. We'd bought gold jewelry from the company for years and started buying sterling pieces about three years ago. We started at one store, aggressively putting in the entire line, and watched it grow. When you put sterling with diamonds in such a sales situation, you know it will sell. It sold well at Christmas, and one of our stores that didn't have the line clamored for it. Candela is very flexible. They'll send us items that aren't in the catalog and are very easygoing about it, including a willingness to let us keep or return without penalty. We only like to buy from manufacturers who can service us at that level.
MJ: Does sterling silver have staying power? Will it continue its popularity?
Bierowka: Sterling is a dependable part of our business and doesn't seem to be slowing down. Young people start with it and the fact that people can add diamonds or colored gemstones keeps it popular. A lot of its popularity still depends on designers, though. If they continue to produce high quality…
… 297 Metal, Sterling, Rod 297 Metal, Sterling, Sheet 297 Metal, Sterling, Tube 297 Metal, Sterling, Wire 297 Metal, Titanium, Bar …
…collection and the u karat and 1 karat diamond jewelry are already selling like hotcakes, she added.DiamondOcean.com is an e-commerce website hosted by Marquise Gems Pvt. Ltd. The company is located in India from where it manufactures and retails jewelry like diamond earrings, diamond necklaces, diamond pendants, bracelets and charms, bangles, watches, complete diamond sets and loose diamonds -- as well as a huge engagement ring collection. Although the production quality is high, the pricing is comparatively low -- which is a big bonus of being based in a low labor cost country. The company is making most of the fact that it is not financially viable for other retailers to sell their jewelry at such low prices because of being based in developed nations and the overpriced maintenance that comes along with it.
DiamondOcean.com has also revolutionized the way jewelry is customized by taking it a couple of steps further. Other retailers, at the most, let their customers change the size of the diamond, but at DiamondOcean.com the customer gets the complete freedom to choose amongst all the 4 C's that make diamonds what they are, viz. the cut, clarity, color and carat. Buyers can also choose between different precious metals like gold, silver and platinum. The customization doesn't end there, as consumers can also send in their own designs…