Pasta Amore

Pasta Amore’s target audience is middle class families. Family can mean so many different things to so many people. Whether it’s in a more traditional sense such as parents and their children or a group of friends, Pasta Amore is dedicated to creating a place for people to gather with the ones they love. This is why one could assume the target audience would be those who enjoy Italian cuisine and spending time with their families.

While working with this client, I worked to create a set of branding materials consisting of a table tent, a menu, and a take-out brochure. A combination of traditional coloring, modern typography, and minimalistic design can be seen in each of the branding materials. Transporting customers back to the traditional cuisines of Italy while providing a fresh, modern outlook on how it is presented.

To view the complete marketing and design proposal please click the link.

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