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Week 1:
Chapter 1 - Communication and Persuasion
Communication and Persuasion
The Ethics of Persuasion
Chapter
2 - Developing Attitudes and Beliefs
Learning: Conditioning
and Modeling
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Powerpoint |
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Week
2:
Chapter
2 - Developing Attitudes and Beliefs
Theories of Persuasion
and Attitude Change
Chapter 3 - Message Learning Theory
Message Learning and Persuasion:
The Yale School
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Powerpoint |
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Week
3:
Chapter 4 - Attribution Theory and Theories of
Belief Change
Attribution Theory
Models of Belief Change
The Theory of Reasoned
Action
The Information Integration
Theory
Chapter 5 - Source Characteristics
The Influence of the Communicator
Power
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Powerpoint |
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Chapter
6 - Successful Persuasion:
Predicting Individual Response
Personality Variables
Chapter 7 - Successful Persuasion:
Predicting Group Responses
Why Groups?
Demographic Groups
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Powerpoint |
Chapter
8 - Structuring Messages and Appeals
Use of Language Variables
Visual Stimuli
Message Organization
One-Sided vs. Two-Sided
Messages
Message Appeals
Chapter 9 - Nonverbal Communication and
Speaker Credibility
The Nonverbal Code System
Paralinguistic Codes
Behavior associated with
Persuasiveness
Power, Status and Dominance
Cues to Deception: Identifying
the Dishonest Communicator
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Powerpoint |
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Chapter
10 - Persuasion in Interpersonal Relationships
Social Influence:
Why People Agree to Requests
Chapter
11 - Persuasion in Conflict Management
Definition and Key
Terms
Negotiation Research Perspectives
Barganing Strategies and
Tactics
Conflict Management Skills
Chapter
12 - Persuasion in the Formal Organization
Managerial Influence:
Persuasive Strategies Used by Superiors
Supervisor Characteristics
and Supervisor Effectiveness
Effectively Changing Behavior
Through Goal-Setting and
Feedback
Upward Influence and the
Distortion of Communication
Political Strategies
Communication Networks
and Roles
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Powerpoint |
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