Maxplan Management's adopts a five-phase process in assisting clients to develop a strong and powerful brand. These five-phase enable brand strategy to be operationalize effectively to create a powerful brand experience which lead to customer commitment and brand loyalty.
Phase 1 Audit
1.1 brand analysis
1.2 customer analysis
1.3 market analysis
Phase 2 Brand Strategy
2.1 vision , mission
2.2 brand identity
2.3 brand personality
2.4 brand positioning
2.5 value proposition
2.6 brand culture
Phase 3 Brand Alignment
3.1 align processes
3.2 align supporting resources
3.3 align value chain
Phase 4 Brand Strategic Implementation/ Communication
4.1 implementing brand strategic programmes
4.2 develop and manage communication message
4.3 determine communication channels
4.4 implementing communication programmes
Phase 5 Brand Evaluation
5.1 brand evaluation
5.2 feedback