Maxplan Management is a specialized branding and marketing consultancy company with primary focus on developing strong brands for clients. Its basic objective is to provide clients with profitable brand management and marketing solutions to complex business problems for increase competitiveness.
The company values long term client-consultation relationships and see their roles in
(a) shaping client's strategic direction
(b) improving client's business
performance
Principal Consultant
Mr.Eddie Phun MBA, B.A Econs (Hons)
Mr.Eddie Phun is the principal consultant with over 15 years of solid working experiences in marketing and general management. He was the General Manager of M-Mart Sdn Bhd, Asst. GM of Hytex Garment Sdn Bhd and Marketing Manager of Scano Sdn Bhd. Brands handled include "Whirlpool", "Indesit", "Mickey", "Looney Tunes", "Michael Jordan", "Givenchy", "Dorlan", "Napier" etc.
In term of consultancy, he has been involved in brand development, brand identity, positioning, brand strategy, marketing audit, business development and management turnaround.
His concept of consultancy focuses on performance and brand-relationships rather than mere attractive reports.
