Frozen Custard originated on the boardwalk in Atlantic City over 50 years ago. It quickly became a favorite treat, spreading to many areas of the East. Then, with the development of less expensive imitation ingredients, substitutions, and more convenient freezing equipment, frozen desserts lost much of the old fashioned quality and wholesome goodness they began with.

Steve Nielsen started mixing, freezing and scooping his frozen custard in Salt Lake City, UT in 1981. Nielsen's was quickly recognized as a quality product at a sensible price. In fact, just a few months after opening, an annual critics' choice award named Nielsen's Frozen Custard the "Smoothest stuff available".

Nielsen's Frozen Custard is proud to bring back the goodness and taste of a bygone era. Our recipe, machine and concern for quality all result in the rebirth of the smooth, real dairy taste that Americans love.