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1 Organization as an Environment for Creativity
2 Creative Organization
3 Theories Related to the "Creative Organization"
4 Classification of the Creative Organization Critical Factors
5 Common Critical Factors of the Creative Organization
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Company Culture
"It is nothing short of a miracle that the modern methods of instruction have not yet entirely strangled the holy curiosity of inquiry; for this delicate little plant, aside mainly in need of freedom; without this it goes to wreck and ruin without fail. It is a very grave mistake to think that the enjoyment of seeing and searching can be promoted by means of coercion and a sense of duty" Einstein, 1949.
 “creative organization”:
 Fastly catch up with occurred changes or even have to move in advance before changes happened.
Continuosly anticipate problems, trends, customer needs, and future opportunites.
Ostrenga, Ozan, Mcllhattan, and Harwood (1992) note that
“Those companies that are effective at rapidly bringing innovative new products and services to the market have gained a huge competitive advantage."
Carr and Johansson (1995) noted that
“Very simply, we define creativity as the generation of ides and alternatives, and innovation as the transformation of those ideas and alternatives into useful applications that lead to change and improvement. We have found that, in today’s business environment, an essential element to an organizaiton’s success is adaptability. You must be able to manage at the speed of change, and that take creativity and innovation.”
Mott, Paul an effective organization displayed three basic characteristics:
Efficiency:
allowed an organization to implement and follow routines in order to deliver products in high quantities and high quality at low cost.
Adaptability:
mastering the process of changing the routine.
It was a proactive process allowing the organization to deliberately and continually change its routines to improve quality, rise quantities and reduce cost.
Flexibility:
more short-term and re-active.
It allowed the organization to react quickly to unexpected forces or disruptions without getting mired in organizational bureaucracy.
However, by current situation, adaptibility was the name of the game. -- the process of deliberate change making-was creativity
Even there was no simple answer to achieving creative organization and became a successful business, but a strong, appropriate focused organizaional culture could be used to support creative and innovative activity.
Firms such as 3M,Procter & Gamble, Johnson & Johnson were all known to have strong, innovation-oriented culture. These cultures value individual creativity, risk taking and inventiveness.
“We got into the business of making roffing granules for asphalt shingles because one worker persisted in trying to find a way to use reject sandpaper mineral. He was actually fired (apparently sometimes champions get nailed, even at 3M) because of the time and effort he spent on this. But he kept coming to work anyway. Our Roffing Granules Division today earns substantial revenue. The man responsible retired ten years ago as vice-president of the division…. We keep this story alive and often repeat it so that any employee frustrated, and ineffective in a large organization knows that he or she is not the first one to face considerable odds……The freedom to persist however, implies to do things wrong and to fail.” 3M Chairman
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