TAKE A STAND:
Mrs. Coy-Gonfa's
Tips for Writing the Persuasive Essay

WHAT'S IT ALL ABOUT?

Ads are designed to get you, the consumer to purchase products; you try to convince your parents to let you borrow the car; lawyers try to convince juries that the defendant is innocent of all charges and should not spend the next ten years in jail. When trying to convince others of our points of view we often appeal to emotional and logical reasons to get others on our side. We try to overcome their objections by showing that though they may have a good point, our ideas make more sense.

In the same way persuasive writing is all about beliefs and opinions. It is here that the writer takes a stand and tries to convince others that his opinion has more validity than others. Like the lawyer, sometimes the writer uses logical reasons and facts to persuade others, although most of the time both logical and emotional appeals are necessary in order to make the strongest case. Writers who are trying to persuade, want to get their readers to accept their opinions or to move their readers to take action in order to improve situations, solve problems, or right wrongs.

Persuasive writing appears in many different forms and places. We find persuasion in newspaper editorials, magazine articles, as well as political speeches. We all take a stand at sometime or other. It is time to do it in writing.


WHAT SHOULD I WRITE ABOUT?

Before deciding the topic, make sure that the following points can be addressed:

THE TOPIC IS IMPORTANT TO YOU

What ever topic you choose should matter to you and should be important enough to argue about.

YOU HAVE A DEFINITE OPINION ABOUT THE TOPIC

An opinion is a belief or point of view. People have different opinions about the same issues. A fact, on the other hand, is a statement that can be proved true or false. In this essay you are writing about an opinion.

PEOPLE DISAGREE ABOUT THE TOPIC, WHICH WOULD MAKE YOUR OPINION ARGUABLE

The saying "There are two sides to every question" definitely applies to the persuasive essay. A good topic has at least two conflicting sides.

THERE IS AN AUDIENCE IN NEED OF CONVINCING

The writer has to consider the intended audience and who the people are who will most strongly disagree with what he has to say. The writer of a persuasive essay must consider what reasons the opposition may have to oppose his view point. As part of the essay the writer has to refute or argue against their reasons.


AN OPINION STATEMENT

You absolutely, positively, must state your opinion on the topic in one clear sentence! (This statement may also be called the thesis.) Because this sentence tells where you stand on the issue, or your "position" on the topic, it is called a position statement. It is never "wishy washy". It is a firm commitment to your opinion on the issue. Therefore do not stradle the fence. Take a stand. Without this statement, you will not have a persuasive essay, no matter how wonderfully or extensively you write!

EXAMPLES:

*Two years of community service should be required after high school graduation.
* The cafeteria school lunch should be replaced with an outside francise like McDonald's.
*Students should be required to wear school uniforms.
*President Clinton's impeachment trial was a witch hunt.


SUPPORT YOUR OPINION

In order to persuade someone to your point of view, you need to present your reasons in a logical fashion and back up each reason with evidence, just like a lawyer for the defense. The lawyer does not simply stand before the jury and say, "My client is innocent," and then sits back down. Instead she states the reason why her client is innocent and then brings in witnesses and evidence that support her position. In this essay, you must do the same. Without witnesses and evidence you are presenting only hearsay evidence which will not stand up in court.

To help make your case, use logical and emotional appeals.

LOGICAL APPEALS are reasons and evidence aimed at your audience's common sense and ability to think.
REASONS tell why someone should accept your opinion. For example, (Opinion) Teenagers should be required to take drivers' ed. (Reason)Teens who take drivers' training are better drivers.
EVIDENCE gives proof for your reasons. There are two types of evidence:
Facts, that can be checked by testing, observation or reading a reliable source. and
Expert opinion, or statements by a recognized authority on the subject.

EMOTIONAL APPEALS are reasons which appeal to the feelings, the heart, the emotions of the reader. Advertisers rely almost totally on emotional appeals to persuade you to spend your money. You may use a personal experience, or an example that appeals to the emotions to convince your audience of your point of view. However, emotional appeals are not enough to persuade someone who disagrees with you. Use with care and rely more heavily on logical appeals.

 

PURPOSE, AUDIENCE AND TONE

Your purpose in writing a persuasive essay is to convince your readers to follow the course of action you suggest or to think differently about an issue.

The tone of the essay shows the reader what your attitude towards the topic and your audience is. Your tone or attitude comes across in the word choices you make.

Never forget your audience. If your purpose is to persuade your parents that you should have a later curfew, are you likely to win the argument by using a sarcastic, or insulting tone? Not likely. Instead, you might try a humorous or perhaps a serious tone.


PUTTING THE PIECES TOGETHER


FRAMEWORKS FOR THE PERSUASIVE ESSAY
INTRODUCTION

Attention Grabber
Background
Position Statement or Statement of Opinion

BODY

*Logical Appeal (reason with explanation and evidence)
Emotional Appeal (if appropriate)

*Logical Appeal (reason with explanation and evidence)
Emotional Appeal (if appropriate)

*Logical Appeal (reason with explanation and evidence)
Emotional Appeal (if appropriate)

*Reasons and arguments to refute opposing arguments

CONCLUSION

Restatement of opinion
Call to action, or consequences of no action (if possible)



ANOTHER APPROACH

The "straw man" is a more complex structure for a persuasive essay. In this form the writer presents and then refutes the opposing arguments that might be presented against the essay's thesis. It is presented this way:

Introduction:
*Attention grabber
*Background
*Position statement

Body:
*Body Paragraph 1: Opposing arguments given
*Body Paragraph 2: Opposing arguments refuted

Conclusion
Restatement of position
Call to action



EVALUATION GUIDE
  • Did you grab the reader's attention with an interesting example, fact or observation?
  • Did you include a position statement in the introduction?
  • Did you include enough background information to explain the topic?
  • Did you include enough reasons and examples to convince the reader?
  • Are your reasons sound so that they will make sense to the reader?
  • Did you respond to opposing arguments?
  • If appropriate, did you include emotional appeals in the essay?
  • Is your conclusion effective, in that it restates your position and possibly includes a call to action?
DON'T FORGET: DOUBLE SPACE, TIMES NEW ROMAN, FONT SIZE 12, ONE INCH MARGINS, LAST NAME ON THE TOP RIGHT OF EACH PAGE.

Get the facts. Don't straddle the fence;have an opinion that you can support with the evidence that will prove your case. Understand the opposition, in order to justify yours as the better point of view. Then, armed and ready, take a stand, prove your case!

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