Law Firm Logo Design
When you see a logo you like, ask yourself what about it appeals to you. Does it tell a story on its own? What is it about other logos that leaves you cold? How would you improve them?This observational phase is too often skipped or short-changed. Just as a wine buff can't be considered expert after tasting a few bottles, you need to study lots of logos to get the feel for them.
Don't rush the logo creation process. You're making something you'll live with for years to come. Carry around a small notebook to jot down ideas as they occur. Rough sketches are fine. Start a file folder to collect materials. Keep your eyes open for samples in newspapers, magazines and even restaurant place mats. Add them to the folder. Perhaps you'll find just one element in a logo you like. Make a note of it.
Then thumb through the file every few days. If an idea still looks good, keep it. If you're not happy with it, change it or discard it. You'll be surprised how this process will begin to distill vague notions into useable ideas.
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