Design Logo Program
Logos have more power than you think. They give your site visitor their first and last impression. They stick in the mind as your branding, allowing people to recognize you immediately next time they come upon your site, one of your advertisements, or one of your products.Some of the biggest companies in the country rebrand themselves every few years, just to stay looking current and progressive. For example, Quizno's has done some recent rebranding and Burger King rebranded a couple of years ago. Nike keeps their original branding, but branches off into new brands like Nike Goddess and Nike Town. A lot of soft drinks are rebranding lately with a new look, like Mountain Dew, Coke and Sprite. You'll still see their original logos, but you'll also see bottles with new logos and color palettes.
A new logo says to your visitors, "I am doing so well, I had to get a new logo to represent the new me." And people only buy from Internet businesses they know are doing well. No one wants to buy from an Internet business that might go under by next month.
So before you go out and spend hundreds on a new site design, or lock yourself away for a week to redesign your site, consider the difference the smallest tweak can make; especially when it involves your logo
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