Today, more than ever, image is an essential component of the business strategy. Your image starts with the way you introduce yourself; your name. In the case of companies a large part of that introduction is dependant on the impact of their corporate or brand logo.

Successful companies tend to pay great attention to the design of their corporate logo. It has been rumoured that one major distribution company rooted in Alexandria had paid a sum in tens of thousands of US Dollars to a French corporate image company to redesign their logo. The French consultants stayed for a number of months touring the various divisions of the company and learning more and more about their client's business & corporate culture. In the end of the "briefing" period, the team returned to France and started working on the new logo, which was, in many ways, well worth the investment.

Simple rules must be followed; 1. Be Simple, 2. Be Memorable, 3. Be Distinctive, 4. It helps if the logo says something about the company or product. A logo that has too many colors or too much detail is a waste of effort, and so is a logo that lacks distinctiveness. This page is full of local & Global logos. Some are exceptionally good, others are very weak. By following the guidelines above, you can decide for yourself which is which.