Good Logo Design
Are Your Colors Accurate? As a Web developer or designer, you know that one screen may see color very differently from the next. In print, you have another set of problems—what you see on the monitor must be converted to a completely different "color space." The monitor sees images using RGB color (red, green, blue), while printing houses use CMYK and the Pantone Matching System.Typical dye-sub printers also use CMYK. As proof of the difference between the printer and RGB as seen on our monitor, let's run a quick test. In RGB mode, place a block of 100% green on your page and print it. You'll most likely get something in the neighborhood of forest green. Hold your printed page next to your block of vibrant green on your screen. Not even close cousins.
In the printing industry, a great deal of time and money are expended in setting up a calibrated or WYSIWYP (what-you-see-is-what-you-print) monitor. You solve this problem through color calibration—adjusting the color of the monitor to simulate what would be printed on a final piece.
Calibration is not critical in spot-color printing because the inks don't need to be mixed to create another color. From a design perspective, it's nice to approximate the colors you'd like in order to study the balance and weights of colors, but the inks will ultimately be independent of each other on the press and don't need to be exact.
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