Design Free Logo Program
In selecting a logo, the CEO should acknowledge it probably will be around for as long a time as he is; that seeing it everywhere, emblazoned on everything , can be either a joy or an eyesore.Some logos have survived the ravages of time and are still effective at transmitting a well-established corporate image. After reaching out to many generations, the Rock of Gibraltar logo still lends its strength to Prudential; the Coca Cola logo maintains its great taste; Ford and Lincoln logos still drive their products in the right direction.
Periodically, every business planner should examine his company’s logos to determine if they are continuing to accurately represent his company and his company’s products or services in what is a changing world. Modifications can be made, logos can be revisualized, new graphics can be employed to ensure greater effectiveness - without changing the basic message the original logo was designed to transmit.
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