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FUJIFILM xD-PICTURE CARD - A  ULTRA-COMPACT, HIGH CAPACITY FLASH MEMORY FORMAT FOR DIGITAL CAMERAS

Smallest Storage Format of its Kind will have the Potential for 8GB Storage Capacity, Consumes Less Power, Compatibility with Other Camera Brands

July, 2002 - Fuji Photo Film Co., Ltd. a leader in innovative imaging and information products and services, along with Olympus Optical Co., Ltd., has developed the xD-Picture Card, a high-capacity flash memory format for digital cameras.

The xD-Picture Card will be the smallest storage format of its kind on the market - comparable in size to a penny, measuring just 0.79" x 0.98" x 0.07" and weighing less than one-tenth of an ounce - with the potential for up to 8GB storage capacity in a single card. This unprecedented combination of small size and large capacity will allow Fujifilm and other companies to manufacture sleeker and lighter digital cameras than ever before. Both Fujifilm and Olympus plan to offer cameras compatible with the xD-Picture Card this fall.

In addition, the xD-Picture Card was designed to minimize power consumption, saving battery life and with fast read/write capabilities for smoother digital camera operation. PCMCIA and CompactFlash adapters will be available at the time of camera introduction, allowing use of xD-Picture card in a variety of cameras and other devices from multiple manufacturers.



The name "xD-Picture Card" was inspired by "eXtreme Digital", suggesting the excellence of this new memory media for recording, storing, and transporting audiovisual information. Production will be consigned to Toshiba Corporation.

Fujifilm's xD-Picture Card features include:
  • Storage Capacity - Initially, Fujifilm xD-Picture Cards have 16MB, 32MB, 64MB, 128MB, 256MB and 512MB capacities, with a 1GB card planned. The media's roadmap shows storage capacity potential of up to 8GB. xD cards & prices

  • Extremely Compact - Comparable in size to a penny (0.79" x 0.98" x 0.07") and weighing a less than one-tenth of an ounce, the xD-Picture Card is the smallest storage media format available.

  • Read/Write Speeds - The xD-Picture Card will have fast read/write speeds. A 16 or 32MB card can record data at 1.3MB/sec. A 64MB card or higher can record data at 3MB/sec and both offer a read speed of 5MB/sec.

  • Power Consumption - xD Picture-Card was designed to consume minimal power. Users will benefit from the convenience and savings of longer battery life on a single charge.

  • Compatibility - PCMCIA and CF Card Adapters will be available, allowing use of xD-Picture Card in a variety of cameras and other devices.

XD-Picture Card FAQ:

Development of the xD-Picture Card™ Ultra-Compact Digital Camera Memory Media

Q: What does 'xD' actually mean?

A: It was inspired by 'eXtreme digital', suggesting the excellence of this new memory media for recording, storing and transporting audiovisual information.

Q: What is the rational for this new format?

A: There is a consumer demand for greater memory capacity, as well as the development of smaller and more innovative digital camera designs. Also, speed of storage is increasingly an issue as large image files and movie files become more and more common.

Q: Which companies were involved in the development of the xD-Picture Card™?

A: The card format was jointly developed by Fujifilm and Olympus.

Q: Will Fujifilm cameras accept the Olympus xD-Picture Card™, and vice versa?

A: Yes, but the use of the original equipment manufacturer's cards are recommended to ensure total support.

Q: Who will manufacture the xD-Picture Card™?

A: Initially, the production of the media will be by Toshiba Corporation.

Q: What will be the availability of the media?

A: xD-Picture Card™s will be available in all regions where Fujifilm and Olympus digital cameras are sold.

Q: What sizes of xD-Picture Card™ will be available?

A: There are plans to offer cards up to 8Gb in capacity. 512MB cards will be expected late summer 2003 with larger capacities (1GB, 2GB) appearing progressively from 2003.

Q: How big is an xD-Picture Card™?

A: Cards are an ultra-compact 20 x 25 x 1.7mm in size. With a volume of 0.85cc and a weight of 2g, the xD-Picture Card™ boasts the smallest form factor of any digital memory card, making it exceptionally portable and convenient. The miniature size of the new card will enable development of even smaller digital cameras.

Q: What accessories are available for the xD-Picture Card™?

A: DPC-R1, DPC-AD, DPC-CF.

Q: Are there any plans to produce a floppy disk adaptor for the xD-Picture Card™?

A: No. The floppy disk drive is becoming less popular, therefore it was not considered appropriate to provide an adaptor to support this format.

Q: Can the xD-Picture Card™ be used in cameras designed to accept SmartMedia™ cards?

A: No. Form factors mean that compatibility between the xD-Picture Card™ and SmartMedia™ - compatible cameras is not possible.

Q: Can the xD-Picture Card™ be used in other digital devices?

A: Though notionally designed and optimised for image storage, there are plans to adapt the new media for PDAs, audio players and other IT appliances.

Q: Does the xD-Picture Card™ feature ID copy protection in the same way as SmartMedia™ cards?

A: Yes.

Q: Can the xD-Picture Card™ be used to store music and movie data?

A: Cards are fully usable for both movies and music, and as they include an ID, they can be encoded for copy protection.

Q: Can the new cards be used with mobile telephones?

A: There are no indications of such use at present.

Q: Why is there no write-protect feature?

A: Research into other media has shown that write-protect is very rarely used. Also a greater degree of PC compatibility can be achieved by removing it.

Q: What is the expected life of the cards?

A: Lifecycles will vary according to how the cards are used, but under normal circumstances, there is no reason for concern about the lifecycle.

Q: Will the cards be offered under the Toshiba brand?

A: This is to be confirmed.

Q: Does the consignment manufacturer, Toshiba, plan to release an xD-Picture Card™ compatible digital camera?

A: This is to be confirmed.

Q: Who holds the trademark for the new xD-Picture Card™?

A: The xD-Picture Card™ trademark is held by Fujifilm, Olympus and Toshiba.

Q: Will only Fujifilm and Olympus market the xD-Picture Card™?

A: Fujifilm and Olympus will be the first two companies to market the media, but a wide range of other digital camera manufacturers have been invited to join them.

Q: Will sales of SmartMedia™ cards continue?

A: Yes. Fujifilm will continue to sell SmartMedia™ cards. Indeed, several new cameras in Fujifilm's Christmas and 2003 range (including the FinePix F601, and the new FinePix F401) will be SmartMedia™ compatible.

Q: What is the current market share of SmartMedia™ cards?

A: SmartMedia™ cards account for around 40% of the current worldwide market, the largest share of any format.

Q: What is the likely compatibility of the xD-Picture Card™ with Fujifilm Digital Imaging (FDi) printing equipment and services?

A: It is expected that Fujifilm FDi printing systems will be made compatible. Requests will be made that other manufacturers' equipment is also made compatible. Existing Fujifilm products, such as, the SmartPix, and SmartPix Mini, will be compatible using one of the announced adapters.

Q: How will the price of the new cards compare with those of SmartMedia™ cards?

A: Prices are expected to be similar to SmartMedia™.

 

About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net.

For more information on Fujifilm products, consumers can call 800-800-FUJI.


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All product and company names herein may be trademarks of their registered owners.

Consumers seeking information should contact Fujifilm's Consumer Information Services team at 800-800-FUJI or email: [email protected].

Compact Flash : SD & MMC : XD : Memory Stick : Microdrive : Smart Media

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