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Introduction
 Hey,
you! Yes, you!
You,
with the energy, enthusiasm and can-do attitude!
You’re
a member of the youth market.
Do
you have any idea how many movies, TV shows, products, and advertisements
are aimed at YOU? In many cases you
control marketing trends in the United State.
But
one area you don’t control, one area where you have relatively little impact,
is one area that effects you in a big way:
electing
your President.
According
to the Federal
Election Commission, only 3.21% of Americans between the
ages of 18 and 20 voted in the 1996 election.
In
fact, in 1972, when 18- to 20-year-olds were first given the right to vote,
only 6.2% did. Since then the numbers
have declined with every election.
That’s
not the way it has to be!
Your
goal in Election 2000 and Beyond is twofold:
1.
to
understand the process through which your President is elected, and
2.
to
increase your awareness of the opportunities for youth (personal) involvement
in the political process.
Be
informed. Be
involved!
Be
the YOU in YOUth vote!
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