What is the Meena Communication
initiative (MCI)?

       
  • MCI aims to empower families, communities and children with information related to the survival and development of children. It promotes Meena as a dynamic role model for children, especially girls, through which they can enhance their self-esteem and learn life skills essential for their empowerment.

  • MCI addresses many of the key elements outlined in the Convention on the Elimination of all forms of Discrimination against Women (CEDAW).

  • The stories raise awareness, initiate discussions and support communities and families in finding ways to ensure their children’s wellbeing.
   

Were the Meena stories created only to present positive images
of girls?

  • No. The stories also help impart vital life skills, decision making, problem solving, communication and negotiation, critical thinking, assertiveness, coping with feelings and fostering relationships.

  • The Meena stories holistically promote the rights of all children and can be enjoyed by both children and adults.

  • They provide a model for healthy, improved gender relationships from an early age. In this context, it is important to understand the meaning of gender.

  • Gender represents the socially constructed differences-in terms of accepted attributes, roles and relationships. Gender refers to both women and men.    
   

   
 

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