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At BinHendi Enterprises we believe our philosophy has
driven the organization to offer unmatched quality,
luxury, and elegance coupled with strong and
professional business acumen. We strive to live up to
our commitment in developing a diverse retail portfolio
of the world's most prestigious brands. Today the group
has successfully introduced more than 75 world-renowned
brands to the UAE in the fields of fashion, watches,
jewellery, accessories, furniture, fine dining and more.
Binhendi.com will give you
an insight on our background, our brands & stores. Enjoy
your stay with us & keep connected for updates & the
latest happenings on the retail front.
THE HISTORY
BinHendi Enterprises LLC
Operating since 1974,
BinHendi Enterprises is one of UAE’s leading and most
respected business conglomerates engaged in general
trading, hospitality, fashion, real estate, watches and
jewelry, construction, media and advertising. The group
successfully introduced many world-renowned high class
brands to the UAE.
In direct response, we
established the United Arab Emirate's first exclusive
fashion boutique, Pierre Cardin. Enthusiastic consumer
response propelled the Company to fill another untapped
niche in the Middle Eastern market with the introduction
of Dubai's first car rental agency. Our unique approach,
in hand with strong market growth, favorable government
relations and an intimate knowledge of consumer
preferences, encouraged BinHendi Enterprises to develop
new sources to help meet the growing demand for high
quality products and international services. BinHendi
Enterprises currently operate many highly successful
fashion, jewelry, furniture and food outlets, while our
trading division reaches in excess of one thousand
retailers, thus establishing the company as a leader in
one of the world's most exciting and affluent markets.
When it comes to premium
brands, BinHendi Enterprises is one of the region's most
diversified, progressive and successful companies.
Our slogan is “If it’s not
the best, it’s not for us”.
 Mr. Mohi-Din BinHendi
President
A proud Emirati, Mohi-Din
BinHendi is a successful entrepreneur, investor, and
owner of one of the first retail conglomerates in the
UAE.
Early in his career Mohi-Din
BinHendi was appointed Director General of the
Department of Civil Aviation in June 1979 by special
decree issued by the Ruler of Dubai, having previously
served as Director of Airport Customs. Mr BinHendi,
together with Sheikh Ahmed Saeed Al Maktoum, President
of Civil Aviation, was responsible for the development
of Dubai International Airport into the Middle East's
busiest air terminal, the award-winning Dubai Duty Free
Complex, the New Arrivals Terminal, Aviation Club,
Aviation College and Dubai Air Cargo Terminal.
He has been elected
Chairman of the Retail Group under the Dubai Chamber of
Commerce. He was also a Member of the Board of Governors
at Dubai Aviation College, a Member of the Board of
Directors at Emirates Golf Club and Chairman of the
Aviation Advisory Committee at Dubai Men's College. Gulf
Business Awards elected him '1994 Gulf Chief Executive
of the Year' for his efforts not only for Dubai
International Airport, but in the whole field of civil
aviation.
Mr BinHendi was accorded
the 'Grand Decoration of Honour in Silver for Services
to the Republic of Austria' by the Austrian President in
January 1995. In January 1996, Mr BinHendi was conferred
the 'Honour of the Order of Merit of the Republic' with
the title 'Cavalière' by the President of the Republic
of Italy for the promotion and strengthening of cultural
and commercial links between Italy and the UAE.
Apart from Mr Binhendi’s
investments in retail, trading, furnishing, property and
other sectors, he has today expanded into hospitality
and the group is eyeing to develop his own concepts and
restaurants. Mr BinHendi also embarked on franchising
with the 7 Franchise Group, and is one of the first UAE-based
groups to start franchising out its own locally born
brands.
 Amna BinHendi
Chief Executive Officer
Amna BinHendi currently
sits as the Chief Executive Office of BinHendi
Enterprises, a position she has held since September
2007. As the CEO, Amna has successfully stirred the
organisation into becoming one of the fastest growing
trading and distribution companies in the UAE that has
its eyes sets on becoming power house in the industry
across the region.
Prior to joining the
family business, the young ambitious executive’s
experience included a brief stint at the Dubai
E-Government after which she joined Bin Hendi
enterprises as Vice President for Human Resources in
December 2002. With her strong business and leadership
skills, she has been promoted to become one of the
youngest top female executives in the corporate sector.
Born in 1980, Amna
completed her Bachelor’s Degree in Information Systems
and Business Administration from Zayed University.
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