Why?

• Plan to achieve corporate objectives with results of analysis

Levels of formulation

• Functional
• Business
• Corporate

Functional level

• Value:

1. Quality
2. Productivity
3. Speed

• Profits
• Returns

Business level

• Value
• Competitive advantage:

1. Cost
2. Differentiation: brands, features, quality, innovation, service & reputation
3. Flexibility & speed

Corporate level

• Diversification
• Adv
• Disadv