With comprehensive infrastructure and effective transportation network, Hong Kong has attracted many multinational companies to set up division. In light of the rapid economic growth of China, the market of consumer products and services is full of potential. Thus, Hong Kong – the gateway of China should first be captured. Under CEPA, non-Hong Kong companies are encouraged to pair-up with Hong Kong ones to enjoy trade benefits like duty-free export, and easier market entry to China. Local businessmen are also ready to enter the Chinese market.

Yet, opening up new market is easier said than done. Preparation comes before taking concrete actions. Market researches, analyses and planning, design of advertising campaigns, arrangement in human resources and fixed capital should be tackled before-hand. The most cost-effective way is to consult a marketing specialist. Many marketing firms in Hong Kong provide one stop solution to clients and Covatta Communications is one of them. With accumulated experience of over 20 years, it is capable in launching tailored campaigns and conducting market researches based on clients’ specific needs. It can also offer diversified services for clients and ensure they are using right approaches to reach customers.

In the next issue, we are going to investigate more on television as marketing channel.

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