2. Lack of management Experience
SME are companies with relatively small scales and whose headcount or turnover falls below certain limits.
Another difficulty facing them is the lack of knowledge on managing the company itself, its employees and risks the company faces, etc.
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There are lots of training programmes on management provided by both private corporations and government bodies. However, with such a small scale and limited capital of SME, searching cost for an institution providing quality programmes would be high as SME cannot miss any business chance to expand their scales.
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So, employing an experienced communications agency as the mediator between the SME and the institution is essential. With the agency¡¦s wide-spread networks and connections in different fields, the searching cost for a good institution and risks incurred upon choosing an institution randomly by the SME could be lowered a lot.
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Some may argue that there would be an extra cost for hiring a communications agency to do the above. Instead, the fee charged by them is usually very reasonable, when comparing with the searching cost (business loss in conducting search for good institution) and potential risks incurred.