Focal Point
¡@
3) Excellent customer services
To promote well-being of a company, nothing is more effective than word-of-mouth. Your staff is the one who makes you there. The first thing of customer services is: customers should be able to reach you whenever they want. No matter what kind of business you are in, leave a hotline or an email box and let customers reach you. Treasure every opportunity your customers contact you, no matter for enquiries or even for complaints. It is for you to gain points! Customers will be impressive when they can directly contact you or your staff. If handling well, you can build trust and they will come back to you. Customers will tell others and refer people around them to use your service/ buy your products. In Hong Kong, people especially value after-sales services like warranty or repair services. Do pay attention to these areas as people will know where to complain when they can¡¦t receive a satisfactory service.
Sources: Hong Kong Trade Services Vol. 1 2002, Vol 2 2002, Vol. 2 200 &, Vol. 1 2004
¡P Hong Kong Economic Journal Monthly Issue 348, March, Issue 353, August & Issue 339, June
¡P Hong Kong Economic Times Feb 28 Page A30
¡@