Besides the core business of providing badminton coaching services, LooiBA has ventured into badminton court rental services, event/tournament, transportation services and has also produced its own product like badminton racquets, shuttlecocks and other equipments and apparels under the brand-name of MY1.
Looi Badminton Academy (LOOIBA) is engaged in the provision of high quality badminton coaching, delivered by a team of professional badminton coaches, currently made up of a group of current and ex-national badminton players.
LooiBA aims to source, train and nurture new talents to be the next “Olympic Champion’s Contender”.
It was all started by a diehard badminton enthusiast, Mr. Wong Wei Choy (aka Looi Sok or Uncle Looi). When Jack Koh – Group Managing Director of LA Corp resigned from the Badminton Association of Malaysia (BAM), he was lectured for almost a year by Mr. Wong for giving up during his high time in the badminton arena. Jack was 20 years old at the time and he carried with him the world’s most prestigious junior title. Jack was in deep thought for a few weeks before deciding to start this academy with the intention of imparting all the skills that he had acquired along his “Journey to be a Champion”. He had written down all that he had learnt since the age of 8. Along his way in badminton world; Jack has a number of coach that have give him some pointers. Among them was Yap Beng Tong, Yap Kim Hwee, Yap Kim Heng, Yap Kim Hock, Koay Kar Lin, Sofian Abu Bakar, Morten Frost, Rexy Manainky, Rosman Razak, Cheah Soon Kit. Besides that, Jack also watched a lot of videos of badminton matches with his seniors during his playing times, which makes him even smarter to place the shuttle and position his every movement. “He is by far the most brilliant student here”, quoted Jack’s coach. Jack considers LOOIBA as a platform for all the national players that have retired from the national team, to feel and taste the real working life, and to provide something in return to the long supportive community. Being a coach is a totally a different life experience from being a player. A coach needs to be very well prepared and well disciplined towards the players. Besides that, a coach needs to be a very responsible person