5.2a
Media
The Walt Disney Company needs to make sure it keeps itself and its image on top in these dire times. While other parts of the company are being hit hard through losses much of the worlds attention is concentrated on media. TV and Radio have been on the increase. abcnews.com is a prime location for increase awareness. A change to the GO network�s structure of the sites and WYSIWYG content will ultimately help users be more comfortable with the sites. This will increase usage and income from advertisers.
ESPN is still running smooth and keeps constant ratings. The ESPN.com website is the most common sports site in use. For the fact that there is war lingering in the past ESPN should invest some money in market research for a post-war boom. In the case that there is the �boom� peoples leisure(sports) activities will change. With the decline of baseball the traditional �American Pastime� ESPN need to make sure it hits the market hard with whatever new interests come about.