I am a sneakerhead, so outside of this project I already spend a lot of time on sneaker-related websites. This project gave me an opportunity to look at the sites I go to regularly from a different perspective. My goal was to take those sites as motivation and apply them to my website. I spent extra time looking at the colors and layout of all of these sites and tried to understand what made me, the consumer, like one site over another.
I tried to think of what would be important to me when getting to a sneaker store's website. A lot of the time I may just want to know if they're open and how to contact them. That was the thought process I went through with my landing page. I wanted to keep it simple. The release calendar is the next most important part of the site. Not every store gets every upcoming sneaker release, and every store has different release procedures, so it is important that this information is readily available. The color scheme of red, black, white, and gray is a popular one in the sneaker community and it fit well with the direction I was looking for.
If I had more time I would add more sneakers to the release calendar to show all currently known upcoming releases for the rest of the year. I would like to have the pictures on the release calendar link to more detailed information about the selected sneaker, such as how likely it is to sell-out, some apparel that would work well with it, and the story behind the sneaker. There is almost always a story behind specially released sneakers. I also would have liked to do a little more with the design and color of the site. I wanted to use Jordan Elephant Print as the background for the whole site, but I couldn't get it to work.
This is my favorite sneaker, the Jordan 4 BRED (Which literally stands for black/red. Not very inventive I know), which in hindsight may have been the true motivation for the color of the site:
