Audience Analysis:
Geolocation
The primary audience is going to live in the United States, with the additional potential for Canadian and possibly Central American buyers (due to shipping restrictions).
Age
The age range for this market is very wide, from early 20's all the way to late 60's. However, a more refined age range might be from age 35 to age 60.
Gender
The majority of my market is going to be male.
Other
Another notable demographic statistic is that most of the market for these types of products are caucasian.