Via Christi Life magazine • publication director

Award-winning 32 to 50-page quarterly magazine with a distribution of 100,000 copies targets healthcare decision makers with inspiring stories of patients, caregivers and residents. I served as Creative Director for five years, spanning initial publication design, designer assignments, lead early content huddles, photo shoot planning and direction, art direction, timeline management, digital master file production and packaging for print house.

"A day in the life of Via Christi Health in Manhattan" was the focus of this issue. Isn't that new mom and baby on the cover beautiful? I loved the opportunity to highlight stories of grateful patients, new parents, self-sacrificing volunteers, mission-oriented service staff and gifted clinicians in the Manhattan community as they joined the Via Christi fold.

Also noteworthy, this is the first issue that we've done with "zoned content" so we created one 40-page magazine for the Wichita and Pittsburg communities and another for Manhattan.

One purpose of Life magazine is to demystify medical procedures through infographics.

Via Christi Life was designed to appeal to healthcare's target market: insured women. As a marketing tool, it has to compete in a crowded environment for the reader’s (short) attention span. Life must be consumer-centric, we avoid industry jargon, make it understandable to the uninitiated.

This "Game of Life" is illustrating patient healthcare touchpoints throughout a long and healthy life.

Life's target market loves to read health and wellness tips. Page layout is kept light and airy, six stock images were collaged in Adobe Photoshop to support the article.

Extraordinary story of how breast cancer treatment reunited these previous high school cheerleaders. These two ladies had more fun at the photo shoot reliving their old cheers than you would believe.