When you visit Treasure Beach, the residents treat you as guests, not tourists. Nicknamed the desert coast for the ever-present sunshine, this area of Jamaica is still unspoiled and largely unaffected by tourism.

Here, you'll discover the best of Jamaica's natural beauty and charm, deserted sandy beaches, colorful coral reefs, beautiful sunsets, starlit nights and mountains that reach the sky.

With a stay at Treasure Beach you will be treated to a colorful display of butterflies, birds and beautiful wildlife, everything from hummingbirds to parakeets, doves and pelicans. Watch out when you're driving and remember that in Treasure Beach, cows and goats always have the right of way!

The natural beauty of Treasure Beach is only half its magic. You'll have the opportunity to learn about the rich culture and easy-paced lifestyle where fishing is as important as it was half a century ago.

Every day, you can watch fishermen preparing their boats for a journey to sea or to the Pedro Keys, a teeming fishing ground where they land their catch. At the end of the day, look for the boats coming in. You're welcome to walk over to see the boats unloading a colorful array of fish and lobster.

Treasure Beach is a relatively new name. In the 1930s, a Canadian built a hotel called The Treasure Beach Hotel. Soon after, the name took hold.

Columbus Cove in St. Ann, but he would have come ashore at Great Bay in the lee of the bluff.

Pirates found their way to Treasure Beach. One of the more notorious, William Rackham, made Pedro (the original name for this area) his headquarters. He would sail out, scuttle and plunder passing ships. Eventually, he was caught and hanged on a little cay, called Rackham Cay. His name survives in Billy's Bay, a small village located two miles down the road.