In 1955, the Terraglia Family came to America from the city of Avellino, in the Campania region of Southern Italy. After settling here in the United States, brothers Salvatore and Luigi, under the guidance of their parents Giovanni and Assunta, opened their first restaurant in 1965. This restaurant was Conca D'Oro located on Front street in Plainfield, New Jersey. They started as a small family restaurant and pizzeria, but soon expanded to a 400 seat restaurant with a separate pizzeria.

With the success of Conca D'oro, the brothers opened a second restaurant, Portofino, as a seafood and steak restaurant. Portofino was located on Somerset Street in North Plainfield.

Luna Rossa and La Pizzeria were opened by Sal and Lou in June 1991. Luna Rossa and La Pizzeria are located in Pluckemin, the historic village of the township of Bedminster, New Jersey.

After over 30 successful years, Salvatore and Luigi came to the difficult decision to sell Conca D'Oro and concentrate their efforts on Luna Rossa and La Pizzeria.

Over 4 decades later, the brothers maintain the highest standards when it comes to the quality of fine Italian cuisine, from hand cut milk- fed baby veal and chicken, the Black Angus Beef, vegetables and seafood that are delivered fresh daily, and even Sal's homemade tiramisu. which is like no other. Sal's homemade pasta is featured on the specials menu daily. At Luna Rosa, you can be sure that each dish is made fresh to order.

Beyond the traditional Italian dishes, you will find a variety of other selections on our menu or daily specials. From our famous Stuffed Portobello Mushroom, to the Fried Calamari that hundreds of faithful customers swear is the best in the state! La Pizzeria, not to be outdone by the generous portions, has some signature pizza of its own, the biggest and most famous of which is our Lasagna Pizza. One slice is a meal! Layered and prepared fresh daily, you have to call ahead or get in early for lunch if you want a slice!

Besides great food, the brothers are also interested in their community. La Pizzeria has sponsored a little league team in the Bedminster-Far Hills area since 1995. They have donated anything from gift certificates to trays of food to different organizations. You can also find us at Fall Fest!

At any given point you can find a member of the family on premise to ensure the highest quality of service and product. We are proud to be the oldest restaurant in Somerset County.

From our family to yours, Buon Appetito!