that has largely remained intact because of its isolation from the rest of the world until the mid-20th century. One of the main attractions for tourists is the country's culture and traditions. Bhutanese tradition is deeply steeped in its Buddhist heritage. Hinduism is the second most dominant religion in Bhutan, being most prevalent in the southern regions. The government is increasingly making efforts to preserve and sustain the current culture and traditions of the country. Because of its largely unspoiled natural environment and cultural heritage, Bhutan has been referred to as The Last Shangri-la.

While Bhutanese citizens are free to travel abroad, Bhutan is viewed as inaccessible by many foreigners. Another reason for it being an unpopular destination is the cost, which is high for tourists on tighter budgets. Entry is free for citizens of India, Bangladesh, and the Maldives, but all other foreigners are required to sign up with a Bhutanese tour operator and pay around US$250 per day that they stay in the country, though this fee covers most travel, lodging and meal expenses. Bhutan received 37,482 visitor arrivals in 2011, of which 25% were for meetings, incentives, conferencing, and exhibitions.

Bhutan is the first nation in the world to ban smoking. It has been illegal to smoke in public or sell tobacco, according to Tobacco Control Act of Bhutan 2010. Violators are fined the equivalent of $232—more than two months' salary in Bhutan.

In Bhutanese families, inheritance generally passes through the female rather than the male line. Daughters will inherit their parents' house. A man is expected to make his own way in the world and often moves to his wife's home. Love marriages are common in urban areas, but the tradition of arranged marriages is still common in the villages. Although uncommon, polygamy is accepted, often being a device to keep property in a contained family unit rather than dispersing it. The previous king, Jigme Singye Wangchuck, who abdicated in 2006, had four queens, all of whom are sisters. The current king, Jigme Khesar Namgyel Wangchuck, wed Jetsun Pema, 21, a commoner and daughter of a pilot, on 13 October 2011.

Bhutan's national and most popular sport is archery. Competitions are held regularly in most villages. It differs from Olympic standards in technical details such as the placement of the targets and atmosphere. There are two targets placed over 100 meters apart and teams shoot from one end of the field to the other. Each member of the team shoots two arrows per round. Traditional Bhutanese archery is a social event, and competitions are organized between villages, towns, and amateur teams. There is usually plenty of food and drink complete with singing and dancing. Attempts to distract an opponent include standing around the target and making fun of the shooter's ability. Darts (khuru) is an equally popular outdoor team sport, in which heavy wooden darts pointed with a 10 cm nail are thrown at a paperback-sized target 10 to 20 meters away.

Another popular sport is basketball. In 2002, Bhutan's national football team played Montserrat, in what was billed as The Other Final; the match took place on the same day Brazil played Germany in the World Cup final, but at the time Bhutan and Montserrat were the world's two lowest ranked teams. The match was held in Thimphu's Changlimithang National Stadium, and Bhutan won 4–0. A documentary of the match was made by the Dutch filmmaker Johan Kramer. Bhutan won its first two FIFA World Cup Qualifying matches, beating Sri Lanka 1-0 in Sri Lanka and 2-1 in Bhutan, taking the aggregate at 3–1. Cricket has also gained popularity in Bhutan, particularly since the introduction of television channels from India. The Bhutan national cricket team is one of the most successful affiliate nations in the region.