It is important to watch out for companies that use certain marketing tools to sell their products to consumers in misleading ways. One classic model of this is when websites and infomercials offer free or reduced cost samples and then enroll you in a shipping program that automatically charges your card every month or every few months. These kinds of programs are strong indications that the company wants to get you locked in for as long as possible in hopes that you forget to cancel your enrollment. This is especially true of free sample programs. Usually in these cases the company isn�t relying on you liking the product, it�s relying on you forgetting to cancel your membership in the program you were automatically enrolled in with your initial order. These companies typically surface for a while until enough people are on to their game that they close down, only for the same business owners to create a new company with the exact same business model and similar products but with a new name to start the cycle over again. The best formulas out there don�t need to give away samples and use these gimmicks, since they know that once you try their product you�ll come back to buy more yourself based on the results.
Also beware of brands sold on home shopping programs and infomercials. Marketers know that the typical profile of a person who will be watching and potentially buying from these types of venues are middle-Americans that are looking for a bargain deal price and are more easily taken advantage. Unlike those that buy from a more professional outlet (such as through their physician/spa) or those that go online to read more about the products and the study behind them, those that buy from infomercial or home shopping programs tend to be of a different mindset (and subsequently entire brands are created to target these people). Lines sold through these infomercial and home shopping television venues are formulated and priced to be middle grade because they are looking to save money on ingredients in order to retail the products at the price point their marketers feel they can sell the most of. Effectiveness for these brands usually isn�t as important as sales volume. They also employ tactics like �buy in the next 3 minutes and receive this free [insert item here]� that further insult the intelligence of the viewer in an attempt to create an urgency for buying the product. This is not the kind of brand you want to be dealing with.
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