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Open Letter to Wrigley CanadaIn response to advertisementJuly 25, 2006 WRIGLEY CANADA
Dear Sir / Madam: I am corresponding to lodge a formal complaint regarding the most inappropriate advertising campaign of recent years. To minimize violence against women in an effort to promote a product is beyond the scope of comprehension. For all intents and purposes WRIGLEY’S is now publicly condoning, endorsing and promoting violence against women. Equally tragic is that you have targeted the younger generation with the reference to ‘a jealous boyfriend’. Regardless of the advertising firm that devised and launched the promotion or the media venues that accepted the advertisement for revenue, ultimately WRIGLEY is responsible for approving the distribution to enhance sales. Statistically, one in four women is abused by an intimate partner and ‘being knocked out’ is the beginning of years of physical abuse which wreaks havoc in women’s lives. In Ontario it is estimated that 40 die each year due to domestic violence and in the most gruesome of circumstances. To date, domestic homicides in Toronto have exceeded those of 2005. Seven innocent children have died so far aside their mothers and one child died trying to intervene in a domestic dispute. I would be pleased to provide you with a list of over 400 young women on my data base. Wrigley’s should be denouncing domestic violence globally not promoting it for monetary gain. It is an insult to all women who have died and to their families who are left to grieve. Please be advised that this letter will be available on my web-site. In closing, I am respectfully requesting that WRIGLEY’S immediately rescind this promotion, and publicly acknowledge their error. Furthermore, may I suggest that Wrigley Canada and U.S. to begin a more pro-active promotion to speak out against the violence. Yours truly, Barbara Mills
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