SPECIAL OLYMPICS: International Corporate Sponsors

Let me win. But if I cannot win, LET ME BE BRAVE IN THE ATTEMPT......special olympics oath

INTERNATIONAL CORPORATE SPONSORS

Partnership Development Opportunity

The Universal Benefits of Training with Special Olympics

Special Olympics Sponsors & their Involvement

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Partnership Development Opportunity

As a worldwide partner, your organization can capitalize on the powerful imagery and goodwill associated with Special Olympics to uniquely support and augment your organizations goal.

· Why Special Olympics ?

- Over 50 million Stakeholder Worldwide

- Global Reach with programs in 167 Nations

- 95% Name Recognition in the United States

- Year-Round, Grass Roots Programming

- Can provide top-level access to Government officials and Corporate Leaders Worldwide

- Named “ The Most Credible Charity in America”

- Established relationship with celebrities, major athletes and professional sports organization.

The UNIVERSAL Benefits of Teaming with Special Olympics

Special Olympics offers corporations around the globe opportunities to connect with consumers at the grassroots level-building relationships and promoting core values. Each sponsor supports Special Olympics in its own unique and exclusive way, interweaving its goals and objectives with those of Special Olympics. By partnering with Special Olympics, your company taps into a wealth of consumers, crossing all racial, educational, geographical, social and economic lines.

Special Olympics helps you:

Reach an under-indexed niche audience
Increase sales, market share and merchandising opportunities
Generate worldwide awareness on a grass-roots level
Network with influential decision-makers
Enhance your corporate image
Increase product awareness through sampling and brand presence
Link your products and services to an inspiring cause
Positively impact employee morale and productivity

By aligning with Special Olympics you reach:

· 50 million stakeholders

· 1 million athletes

· 6 million family members

· 1.5 million volunteers

· 7 million donors

· Government leaders worldwide

· 150 countries

· 50,000 Spirit magazine readers

170 million potential Special Olympics athletes worldwide

According to the 1999 Cone/Roper Cause-Related Trends Report, consumers demand companies support what is important to them:

83 percent of Americans have a more positive image of companies supporting a particular cause they care about.
76 percent of consumers are more likely to choose a brand associated with a
good cause, price and quality being equal.
65 percent would be likely to switch retailers or products to one associated with a good cause.
87 percent of all employees report having a stronger sense of loyalty to their
employer, for companies with cause programs.

Special Olympics North America commissioned Performance Research to conduct a brand recognition study (via telephone) in August 2001. Here is what people had to say about Special Olympics.

Special Olympics has 97 percent name recognition in the United States.

70 percent of the public say they feel more positive about companies that support Special Olympics.

85 percent of the public believe that corporate partnerships with Special Olympics "make a difference" in the lives of children and adults with mental retardation.

77 of the public would be "extremely" likely to spend a little more to purchase a product or service if they thought it were helping Special Olympics.

Special Olympics Sponsors and their Involvement

Red Lobster

Red Lobster has consistently increased customer traffic and raised revenues since it began teaming with Special Olympics in 1985. Nearly 600 Red Lobster restaurants across the United States and Canada raised US$1.2 million two years in a row through their Cops and Lobsters event. Here law enforcement officers and celebrities serve as waiters, contributing their tips to Special Olympics and the Law
Enforcement Torch Run® for Special Olympics.

Cingular Wireless*

Due to the success of a local SBC Wireless promotion in Northern California in 1999, SBC (now Cingular Wireless) expanded its relationship nationally by becoming an Official Partner of Special Olympics USA. In just two years, Cingular Wireless has helped raised US$20.4 million for Special Olympics USA. The company's overall goal is to raise US$40 million by the end of 2003.

Procter & Gamble*

In January, P&G realized an 18 percent increase in incremental in-store merchandising and a 7.3 percent higher sales volume index compared to its December/February average. That's because Special Olympics drives sales, shares and incremental retail activity for more than 40 P&G brands through a national
free-standing inserts and merchandising effort each January.