Tips For Professional & Search Engine Optimized Website
 by: Zaineb Bearingwala

6. Search Engine Marketing (S.E.M) :

Search Engine Marketing involves marketing of your Website through Goggle ad words, MSN Ad Center, banner ads and other keyword purchasing programs as well as purchasing links, ads, and sponsored listings.

Goggle ad words, msn Ad Center refer to Pay Per Click (PPC). PPC advertisements are usually text written ads placed near search results or indexes. When a user clicks on the advertisement, the advertiser is charged with an amount. The Advertiser also has to pay for the placement

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