Tips For Professional & Search Engine Optimized Website
 by: Zaineb Bearingwala

2. Optimize For Search Engine (S.E.O):

Professional websites can be successful only if they receives most targeted traffic, the source for traffic are the search engines, hence the websites should be made search engine friendly or rather say optimized for search engine. Coding and writing content of the site, as to get sequenced in the list of search engines is known as Search Engine Optimization (SEO). Below are the basic points for coding for search engines. Two or three main keywords are to be decided for each page (the words that most commonly search engine users will type to find the page) These words are to be repeated often say in the page title, description meta tag, links and page body.

Title of the Page-

The title of the page is one of the most important elements for site optimization. It should be included in the HTML tag under head section (). The tag must contain keyword rich phrases, place name and company name respectively. It should be as a newspaper headline and unique for individual pages, which reinforce the viewer to go through. The title should be limited to 62-64 characters.

Meta Description Tag-

The Meta description tag usually consists of 160 to 180 characters including spaces. This too comes under head section of html tag (). It should describe what the page is about in descriptive manner with the main key phrases in it. It has to be written in an interesting site so as to make it more appealing to the readers there by catching their interest in the site, as this will appear as a description in the listing.

Meta Keywords Tag-

The tag should be placed after Title and Meta Description Tag (). The tag includes the keywords and key phrases from title, description and some other phrases (believed to be typed by search engine users in order to track the page) but it should be tried not to exceed 1000 characters. It must contain company and place name. The phrase must not be repeated thrice. The keywords can be modified in different phrases and placed in the tag.

Heading Tag-

Each page should have at least one heading tag at the top of the page with primary keywords/key phrases ( ) and subsections of the page with h2 tags, and so forth. all the heading tags have to be relevant to the title and content of the page. The tag should be short and descriptive.

Alt Tag-

The tag is used for images along with img src tag. When the cursor is placed over an image a text called as alt text () is highlighted. The text has be corresponding to the image and must contain key phrases. The tag should limit to 70 characters.

Content Of Pages-

The content weighs heavily for all major search engines. The content must grab search engine attention by including all keywords and key phrases in a balanced ratio (keywords: Total text). Density for keywords should lay under 3% to 5% to the text of the page, excluding stop words (words which search engine automatically ignores).

The main keyword should be placed in the first 25 words of the visible content because they're given more importance than other areas. The last few lines also hold considerable weight, though it's less than the former.

Navigation-

Proper navigation carries lot of importance for optimizing search engine. The navigation tab must contain Keyword rich anchor text on the top of the page. It should have descriptive title indicating summary of the page. HTML hyperlinks that lead to major pages inside the website are to be added to the home page.

A successful navigation design should include a sitemap for Search engines, so that they can scrawl all the links and this "Site Map" is to be placed on the home page of the site.

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