Tips For Professional & Search Engine Optimized Website
 by: Zaineb Bearingwala

3. Domain Name:

Short Domain name having keywords and phrases of the website along with the company name should be chosen as, search engines do give importance to key word rich domain names. Though it can go to 67 characters max.

Hyphenated domain names are easy for search engine as can be distinguished for keywords occurring in domain name. Consider domains starting with A, B or C as some directories do alphabetical placement of websites. Avoid promotion digits like "1" or 1st, since the Open Directory considers only the meaningful part of a domain.

Common TLDs (A top-level domain) the last part of an Internet domain name; the final dot of any domain name available are ".org",".net",".com" else country specific use.".org" are use for non-profit organizations. Country specific TLD should be use by websites which carter product or service limited to particular country. It is advisable to use ". com", though one can consider registering a ".net" domain, but since most people are familiar with ".com", it is always better to stick to convention.

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